The Telegraph Media Group (TMG) has poached Yahoo's vice president of international marketing Robert Bridge to become its first chief customer officer.
He will oversee all marketing, data & insight, brand management and customer experience projects for the media group. Bridge starts in March and will report to chief executive Murdoch MacLennan.
MacLennan said: "Robert Bridge will have a crucial role in developing and offering new products to the customers who lie at the heart of our business. I am delighted he will be joining our senior team."
Bridge previously worked at the Telegraph in 2001, holding the title of strategic development manager for two and a half years.
On his promotion, Bridge said: "It is a great honour to re-join TMG after over 12 years and see how the business has gone from strength to strength. I look forward to working with the great talent at TMG."
Bridge was promoted in May last year within Yahoo, adding ‘editorial’ to his job title with a focus on delivering more personalised content. He has been with Yahoo for six years.
His promotion comes soon after News UK hired Chris Duncan as its first chief customer officer. Duncan’s new role is focused on understanding and growing audiences via a new ‘customer’ team, as well as working alongside the commercial team's effprts to monetise the media company's audience.