Digital marketing agency Latitude has released the findings of its analysis of European tweets relating to last weekend’s Valentine’s Day.
Based on the volume Valentine’s Day-related searches in different languages, the data revealed that those who speak the Lithuanian language care most about Valentine’s Day – at least up until the big day itself, when they fell behind to speakers of Spanish, English and French.
Searches in the Danish and Spanish languages didn’t peak until Valentine’s Day, whereas for English-speakers it was exactly a week before, suggesting better planning by the British. Meanwhile, Danish-speakers led those who searched for ‘special offers’ and ‘Valentine’s discounts’, while generous German-speakers had the lowest search volume across those terms. French speakers generally needed more help with gift ideas than anybody else, whereas the Italians weren’t that interested, suggesting that they either don’t buy a lot of Valentine’s gifts or that they simply don’t need any advice on the subject of romance.
Rick Lamb, head of digital operations at Latitude, said: “Lithuanian’s consistently searched more for all Valentine’s Day-related terms, suggesting they take the day very seriously. Overall, though, it was a fun project.”
Latitude’s client list includes the Post Office, Yours Clothing and bet365.