Cheil consolidates retail resource under new division
Cheil Worldwide is consolidating its entire global retail resource under the single banner in order to reflect the importance its clients place on retail.
The Cheil Retail unit will be led by global chief retail officer, Simon Hathaway, who joined Cheil in 2012. The retail business will work across both traditional retail and ecommerce, offering omni-channel solutions for clients.
The move is an acknowledgement of the growing demand for shopper marketing expertise from advertisers. The new offering will include digital solutions, retail operations, data and analytics, store design and build, shopper-marketing and brand activation.
The new specialism will also partner with the network’s other affiliate brands including The Barbarian Group, iris Worldwide and Cheil PengTai.
Daiki Lim, Cheil Worldwide’s chief executive & President, said: “Retail is an industry that is experiencing huge change and clients are demanding specialist agencies. We’ve built an enviable global capability and our work in stores and ecommerce speaks for itself. The time is right to launch Cheil Retail as part of the ‘Network built for Now’."
Cheil Retail’s launch aims to build on Cheil’s including Tesco’s virtual store in a Seoul subway and the worldwide roll out of Samsung’s presence in retail.