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Reddit looks to hone its product with hire of Twitter’s former news head

Reddit is looking to bolster its offering as a credible news source, tapping Mark S. Luckie, Twitter's former news manager as its head of journalism and media.

Luckie will be tasked with learning from media and government organisations how they are using the website. The feedback will help shape the future of later product releases from Reddit.

The so-called ‘front page of the internet’ last year launched a specialised news service called Upvoted hoping to mine its content for news stories before external media outlets do so.

On the hire, Luckie told TechCrunch: “A lot of it is delving into the community and figuring out how news spread within subreddits.

“I’ve been on Reddit for eight years now as a lurker. It’s crazy. I don’t think I’ve done anything for eight years, including Twitter. Now, I want to look at it in an official capacity. I’ll delve into data, analyze the links going in, profile pages - all of this stuff that can be used to quantify news. I’m a spreadsheet kind of guy. I want to get in there and get my hands my dirty.”

He will start the role 22 February, based in Reddit’s NYC office.