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Fandango is acquiring Rotten Tomatoes and Flixster to round out its movie offerings

Fandango, which lets users buy movie tickets online or through its mobile app, is acquiring film critic site Rotten Tomatoes and movie discovery platform Flixster from Warner Bros.

According to Fandango, the acquisition will “expand the company’s theatrical ticketing business and create the industry’s premier digital network for all things movies.”

Warner Bros. Entertainment will now take a minority ownership stake in Fandango and will serve as a strategic partner. Fandango will continue to operate under NBCUniversal.

Of the acquisition, president of Fandango Paul Yanover said: “Flixster and Rotten Tomatoes are invaluable resources for movie fans, and we look forward to growing these successful properties, driving more theatrical ticketing and super-serving consumers with all their movie needs.”

Flixster and Rotten Tomatoes reach 20 million unique visitors per month while Fandango reaches more than 49 million unique visitors per month, according to the company.

Minda Smiley

Minda Smiley is The Drum's US advertising reporter, covering how brands and agencies are using today's platforms, technologies and innovations to connect with consumers.

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