News

Facebook set to open up ‘Instant Articles’ to all publishers

Facebook has announced that come April 12, its Instant Articles format – which allows a publisher to post articles directly to the social media platform and results in faster loading times on mobile – will become available to all publishers.

The expansion of Instant Articles will coincide with Facebook’s F8 developer conference, which is taking place on April 12-13 this year.

When Facebook initially rolled out Instant Articles last year, it was only available to big-name publishers like BuzzFeed and the New York Times.

Now, the social media giant is opening up the feature to smaller outlets to help them solve the problem of “slow loading times on the mobile web.”

The expansion also gives Facebook the chance to rake in some extra ad dollars. When using Instant Articles, media companies can either sell ads within stories on their own and keep 100 percent of revenue or have Facebook handle advertising duties in exchange for a cut of revenue.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

All by Minda