The Great British Diversity Experiment has revealed its judging line-up, appointing experts from Airbnb, Tesco, The Drum and more to contribute towards an initiative which will attempt to prove that diversity in the work place leads to better output and experiences.
Devised by creatives Nadya Powell, Jordan-Bambach, Jonathan Akwue, Daniele Fiandaca and Alex Goat, the experiment will bring together 20 diverse teams from different races, sexes, age groups and socioeconomic backgrounds. The brief, set by partner Tesco, has tasked them with creating a solution focused on the reduction of food wastage in the home.
The Drum's co-founder Diane Young is to sit on the judges bench, which is being chaired by Mr President creative partner Jordan-Bambach.
A 12-strong team of judges will be adjudicating including: Toby Horry, digital marketing director at Tesco; Cindy Gallop,chief executive and founder of IfWeRanTheWorld and MakeLoveNotPorn; Airbnb's chief marketing officer Jonathan Mildenhall and Andrew Barratt, global digital for Dove at Unilever. A full list of judges can be found below.
The team with the winning pitch will be announced on 25 February at DigitasLBi's London offices, and will receive an all-expenses-paid trip to SXSW Interactive in Austin, Texas.
Discussing the judges, Powell said: “The panel of judges for The Great British Diversity Experiment represents all that is great about the creative industry – a diverse set of people who, between them, run companies disrupting centuries old industries and encourage young people to do exactly the same.
"They represent some of the best leaders in communications; they campaign on behalf of others and, finallly, they’re even heading into space. We’re proud and honoured to have such a prestigious panel judging the Diversity Experiment," she added.