Google taps Brad Bender to oversee DoubleClick products

The pilot for Exchange Bidding has been in place since 2016 with participants reporting high revenue gains

Google has restructured its advertiser product management team by enlisting Google product manager Brad Bender to oversee its buy-side products.

With eight years if experience in his current role, Bender currently oversees Google Display Network.

He will now add oversight of DoubleClick Bid Manager (DBM) and the ad server DoubleClick Campaign Manager (DCM) to his list of responsibilities, according to Ad Exchanger.

By bringing the ad products under the one roof, Google is hoping to streamline its internal processes with the move.

Earlier this month DoubleClick added app install tools to its ads in order to bolster mobile campaigns promoted through its services.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John