General Electric in Twitter blunder after official account calls Kanye West and Mark Zuckerberg 'assholes'

General Electric has landed itself in hot water in Twitter after a tweet posted from its official account appeared to call Kanye West and Mark Zuckerberg 'assholes'.

The post in question, now seemingly deleted, followed West's plea to the Facebook founder to help him out financially following the release of his latest album The Life of Pablo.

The brand posted a link to an article on the Guardian, accompanied with the commentary: "A game of assholes: Kanye West claims to be $53m in debt, and asks Mark Zuckerberg for help."

Though the post was swiftly deleted, Twitter users where quick to pick up on the mishap.

General Electric has yet to issue a statement on Twitter, and its not known whether the post was down to the account being hacked or a case of someone tweeting from the wrong profile.

West has been particularly active on Twitter of late to promote his new record, which was released exclusively on music streaming service Tidal over the weekend.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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