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Drake teases branded Virginia Black Whiskey on Instagram

Drake is looking to expand his brand beyond his music entries by putting out a whiskey brand.

The Hotline Bling star teased the Virginia Black Whiskey on Instagram after being presented with the key to his hometown of Toronto.

It announced: “After that legendary moment what else is there to do but celebrate with class. Virginia Black coming soon...”

After that legendary moment what else is there to do but celebrate with class. Virginia Black coming soon...

A photo posted by champagnepapi (@champagnepapi) on

The Virginia Black Whiskey landing site at the moment only displays a still image with the caption ‘coming soon’.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John