Apple Music notches up over 11m subscribers in latest milestone

Apple Music has crossed the 11m subscriber milestone in the latest show of numerical strength from the technology giant.

The data was divulged by Apple senior vice presidents Craig Federighi and Eddy Cue in a discussion with The Verge where the pair also let slip that Apple has now amassed 782m iCloud users who between them are uploading billions of photos each week.

These figures dovetail with an estimated 1bn Apple gadgets now in use worldwide although both Cue and Federighi were mindful not to rest on their laurels following a spate of bugs and gaps appearing in its proprietary apps.

Federighi said: “You get the other side of these stories, you know some of the people, when you talk about people nodding your head if I look at some of the comments that come online when people say ‘yeah Apple’s quality’s bad,’ and someone will say ‘yeah, like when they took away my iPhoto app and replaced it with Photos, I don’t like the new Photos app.’

“And that’s why they think Apple’s software quality is bad. Now many of us would say ‘well hold on, no, this is exactly an example of where Apple’s software quality is quite good. We delivered something faster, cleaner, simpler.’ But someone’s going to say ‘no but it’s changed and I was attached to it.’ This is a tricky balancing act, and I think our customers give us a lot of responsibility to thoughtfully evolve their experiences, and we try to take that responsibility very seriously.

Elsewhere the duo revealed that Siri voice dictation is on its way to Apple TV.

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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