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Valentine's 2016: Campaigns from Marks & Spencer, Tesco, Domino's Pizza, Holland & Barrett, Durex and more

2016 has been a good year for The Drum so far...seems like there's a lot of love out there for us and brands, agencies and more want to be our Valentine.

Of course, we love them all and couldn't possibly pick a favourite, so we'll leave that up to you.

So, as you eagerly await the postman's arrival take a look at this loveable bunch hoping to be our Valentine.

The campaign with the most votes will be named our Valentine's Ad of the Day on Sunday (14 February). 

Havas Worldwide London: Durex 'Cut the cliché '

Agency: Havas Worldwide London
Client: Durex
Date: January 2016
Durex encourages couples to ‘cut the cliché’ this Valentine’s Day and focus instead on spending quality time with one another, reconnecting and experiencing some genuine fun and excitement.The campaign follows research conducted by Durex which revealed that nearly half (49 per cent) of the UK population doesn’t looked forward to Valentine’s Day, with 40 per cent saying it’s a cliché and a further 43 per cent stating that they would like to try something different. The campaign focuses around binning the boring bouquet, ditching the ‘unromantic’ dinner and spending the day with one another having fun. Shot by Wanda Productions, award-winning director Wilfred Brimo, the commercial shows a young couple mowing down a field of roses to be with one another. Creating circles and spirals in the crop, the pair eventually colliding into one another with expressions of sheer glee. Symbolising the message that Valentine’s Day is about quality time not gimmicks, the ad runs on TV, online and in-store, with media handled by Zenith Optimedia.
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Tags: UK
 
 
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Hope&Glory: Virgin Trains 'Love Carriage '

Agency: Hope&Glory
Client: Virgin Trains
Date: February 2016
Virgin Trains is offering a select few a romantic train journey from London King’s Cross to York on 14 February. This one off event will be hosted by service expert and TV celebrity Fred Sirieix, the charming French general manager of Galvin at Windows and founder of The Art of Service. Get your love life back on track by booking yourself a “single ticket” and make it a Valentine’s to remember. This unique experience at 125mph will set your heart racing. Playing cupid, Fred has designed a world-class experience using his service expertise and will guide passengers on their journey of love up the east coast. Fred is known for his charisma and hospitality and is the perfect host to get singletons in the mood for love. As one of the UK’s top rated Maître D’s with oodles of dating experience, Fred will help the lucky singletons find their perfect match on the love carriage. Virgin Trains on-board staff will be given a masterclass in the art of service by Fred to ensure the evening goes off with a bang. This dating experience will see 24 singletons switching seats throughout the journey, meeting potential suiters. The carriages will be decked out with red roses, romantic music and prosecco to set the mood. Sit back, relax and get on board for a chance at finding love. The singles only carriage will leave King’s Cross at 2.52pm and returns at 7.52pm.
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Tags: UK, Virgin Trains
 
 
 
 
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BBH London: tesco 'Basket Dating'

Agency: BBH London
Client: tesco
Date: February 2016
To help Tesco become the destination supermarket for Valentine’s Day, BBH has created an online campaign that sees a psychotherapist match-make shoppers based on the contents of their shopping baskets.
Created by BBH Live, BBH's 30-strong creative and data driven social content unit, the hero online film looks to test whether your shopping basket can help you find love. Based on the insight that your shopping basket says a lot about you, the film sees a psychotherapist analyse the different baskets of 32 singles and match them based on how complementary their chosen products were. The film then follows the couples as they are sent on a date, with varying degrees of success. At the end of the film, viewers are then driven to four, helpful videos that feature romantic ideas that can be recreated at home.
The ‘Basket Dating’ campaign is running across social media on YouTube, Facebook and Twitter. All films were produced by Black Sheep Studios, BBH’s in house video production studio.
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Tags: UK, tesco, bbh london, Valentine's Day
 
 
 
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RKCR/Y&R: Marks and Spencer 'Adventures in Love'

Agency: RKCR/Y&R
Client: Marks and Spencer
Date: February 2016
 
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&S has launched a new campaign to showcase its range of gourmet food and treats for the perfect romantic night in, including delicious steaks, heart-shaped handmade chocolates and pink champagne.
The new ‘Adventures in Love’ campaign, created by RKCR/Y&R, encourages viewers to avail of Marks & Spencer’s Valentine’s Day Dine in for Two for £20 offer.
The TV ad, the latest instalment in the brand’s award-winning ‘Adventures in Food’ campaign, launched nationwide on Wednesday, February 10.
Tags: UK, marks and spencer, RKCR/Y&R, Valentine's Day
 
 
 
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Aesop Agency: NHS Blood and Transplant 'Better left unsaid '

Agency: Aesop Agency
Client: NHS Blood and Transplant
Date: February 2016
Aesop Agency has created a Valentine’s Day digital campaign for NHS Blood and Transplant (NHSBT) designed to encourage conversations about organ donation. The UK has one of the lowest organ donation consent rates in Europe and every day three people die in need of a transplant because of a shortage of donors. The ‘Better Left Unsaid’ campaign – a suite of three films, all hosted on the NHS Organ Donation Facebook page – will draw attention to the issue and encourage people to talk about organ donation. Shot in a restaurant setting, the films are a montage of funny, awkward and surreal interactions between couples. Each film ends with the endline: Share your organ donation decision with a loved one this Valentine’s.
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Tags: UK
 
 
 
 
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iris Worldwide: Domino's Pizza 'Doughmance cards'

Agency: iris Worldwide
Client: Domino's Pizza
Date: February 2016
The UK’s favourite pizza brand, Domino’s, plans to melt the hearts of pizza fans nationwide this 14 February, by launching a series of “Valentine’s Cards with a difference”. The range of designs, aptly called, “Doughmance Cards” have been created specifically with pizza lovers in mind – and will invite people to share their details on the blog for a chance to win a real life Valentines card from Domino's. Each delivery will have a cheeky surprise deal inside!. These cards will also be sent out to some lucky followers in ‘random acts of kindness’ – but those not lucky enough to receive a card can create an online GIF versions, created by Domino’s for them to share with their loved one. Domino's will be promoting the campaign across its social channels, even changing its logo to a more “doughmantic one”…
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Tags: UK
 
 
 
 
 
 
 
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Coregeo: Pink Lady 'Heart-shaped box'

Agency: Coregeo
Client: Pink Lady
Date: February 2016
Pink Lady is launching a heart shaped tray exclusively for Asda this Valentine’s Day.
 
 
 
 
 
 
 
 
 
 
 
 
 
The apples will be available in this limited edition heart shaped tray for the Valentine’s period exclusively at Asda stores across the UK. 
Maxime Delacour, assistant marketing manager at Coregeo, the master Licensor for Pink Lady in the UK, said: “We felt Valentine’s Day was the perfect occasion for Pink Lady to participate in something fun.
 
 
 
 
 
 
 
 
 
 
 
 
 
"This Asda exclusive promotion sits alongside the ongoing on-pack competition, in which we’ve teamed up with Warner Bros film 'How To Be Single'. After a very successful 2015 we want to work closely with retailers across the board to develop more fun ideas that communicate Pink Lady’s vivacious personality.”
 
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Tags: UK
 
 
 
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Pegasus: Holland & Barrett 'Vitamin BAE'

Agency: Pegasus
Client: Holland & Barrett
Date: February 2016
Health food chain Holland & Barrett is preparing to launch a new vitamin for lovers.
Vitamin BAE will be a combination of B, A and E vitamins.
Over the past few years 'Bae' has become a popular term of endearment for a significant other. According to the Urban Dictionary the term means a shortened version of the word "baby" or an acronym for 'before anyone else'.
Use of the word Bae has increased in popularity since the Pharrell Williams and Miley Cyrus song Come and Get It Bae in 2014.
Nutritionist Alex Thompson said: "Combining vitamins B A and E together makes nutritional sense because they bring different things to the formulation."
"Studies have shown B vitamins help to reduce tiredness and fatigue, whilst A and E vitamins can help with immunity, skin, vision and nervous system function, all important for couples in an active relationship."
Vitamin Bae is currently being tested before rolling out to Holland & Barrett's 750 UK and Irish stores.
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Tags: Europe, holland and barrett, brands saying bae
 
 
 
 
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Hasan & Partners: Geisha Chocolate 'The Ultimate Valentine's Question'

Agency: Hasan & Partners
Client: Geisha Chocolate
Date: February 2016
An entire restaurant of diners proposed during one evening this week as part of a reality-based Valentine's Day campaign for international chocolate brand, Geisha.
Secret cameras recorded heart-warming scenes of 14 love-shy Finns proposing to their dates in a pop-up venue in Helsinki.
The experience was created by hasan & partners Helsinki, which briefed the bachelors and bachelorettes to bring their partners to the restaurant as if they were on a regular date.
Big Brother director Jukka Honkanen at production company hasan motion, captured the romantic antics and produced a series of short films to be aired on TV and social media later this week.
To the tune of Tom Rosenthal’s Go Solo, the film opens with the production team setting up the restaurant and installing the cameras. Then, one-by-one, rings are revealed and mainly nervous men, sometimes on bended knee, pop the ultimate question.  Tears, smiles, kisses, laughter and hand-holding fades to Geisha’s endline: “Every moment can be the Moment”.
 
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Tags: UK
 
 
 
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Marmite: Marmite 'Personalised Valentine's day jars'

Agency: Marmite
Client: Marmite
Date: February 2016
Marmite has banned a slew of lovey-dovey pet names from its jar customisation scheme to generate awareness of the feature in the run up to Valentine’s Day.
The divisive spread has made the blanket ban upon the cringe-inducing terms of endearment passed between smitten condiment lovers.
Utilising reverse psychology however, the brand hopes consumers will log onto its personalisation hub, via its Facebook page, to pick up a limited edition Valentine’s Day jar for £4.99.
Anyone typing in the blacklisted terms will instead get an asterisked version of the word instead.
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Tags: Europe, marmite
 
 
 
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Tinder: Tinder 'Valentine's Super Like '

Agency: Tinder
Client: Tinder
Date: February 2016
Tinder is helping its users to find love for Valentine's day. To celebrate this romantic period, Tinder is offering its users an additional Super Like per day until Sunday 14. 
Tinder use traditionally increases around the New Year, going all the way through Valentine's Day and into the spring. In fact, Valentine’s Day in 2014 and 2015 was Tinder's biggest day of the year in terms of swipes, matches and messages. This record was broken on January 3, 2016 - which saw Tinder's biggest day since launching in September 2012.
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Tags: UK
 
 
 
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Wire Media: Tennent's Lager 'Wellpark Wedding '

Agency: Wire Media
Client: Tennent's Lager
Date: February 2016
With 2016 being a leap year, traditionally ladies across Scotland get their only chance in four years to pop the question to their partners. Now, Tennent’s Lager is lending them a helping hand by offering to broadcast proposals to lager-loving other halves on Wellpark Brewery’s ‘big telly’ on Glasgow’s busy Duke Street. This unique service is designed to promote the launch of Tennent’s new Valentine’s themed pack, with one lucky couple winning the chance to get married at Wellpark and live hoppily ever after.
The Valentine’s 12x300ml bottle packs are available now exclusively in Tesco stores across Scotland and feature humorous Scottish declarations of love like: “Pure Stunner” and “Ya Big Darlin’” on the bottle labels. Everyone who submits a video will receive a voucher for a discounted pack in participating stores.
Hopeful brides-to-be can submit videos via social media, or via email to: yabigdarlin@tennents.com.  Those proposals that make the cut will have their clip beamed on the big screen on February 29 for all of Glasgow to see.
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Tags: Scotland
 
 
 
 
 
 
 
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BBH Asia Pacific: IKEA 'Love is complicated, Ikea is simple '

Agency: BBH Asia Pacific
Client: IKEA
Date: February 2016
For those who believe that love is complicated, IKEA has the solution to get you through Valentine’s this year. Introducing the IKEA love manual; for troubleshooting your relationship woes. 
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Tags: Asia
 
 
 
 
 
 
 
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Lego: Lego 'Valentine's cards '

Agency: Lego
Client: Lego
Date: February 2016
Love is many wonderful things. Like eating your favorite meal or getting new toys. Lego celebrates Valentine’s day by offering downloadable cards to share with family and friends. 
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Tags: UK
 
 
 
 
 
 
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The Corner: London Pride 'Happy Feb 14'

Agency: The Corner
Client: London Pride
Date: February 2016
Fuller’s London Pride wished readers of the Metro and Evening Standard a Happy Feb 14 from London’s most loved beer.
 
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Tags: London
 
 
 
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