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Northern Lights illuminate the science behind LG’s groundbreaking OLED TV technology in new campaign film

Electronics manufacturer LG has released a three-minute film to explain the story of its groundbreaking OLED TV display technology.

As well as providing an insight into the background of OLED technology’s creator, the film also features endorsements from movie industry professionals, including Sir Ridley Scott, and uses stunning archive footage of the Aurora Borealis (or Northern Lights) to illustrate the visual power of “perfect black”.

Unlike conventional LCD (liquid crystal display) TVs, which depend on a back-lit grid of pixels, OLED (organic light-emitting diode) display technology removes the back-light from the equation. In OLED TVs, the pixels are created from organic compounds which allow each pixel to glow individually when a current is applied. For TV viewers, this innovation means that blacks are truly black with no back-light leaking through, vastly improving the contrast, sharpness and color quality of the display from every angle. In addition, the removal of the back-light means that OLED TVs are thinner and lighter, with some models as thin as 1mm.

The new campaign film uses archive footage from 2006 of a night in Reykjavik, Iceland, when the inhabitants turned off the lights to enhance the spectacular natural light show of the Aurora Borealis, to demonstrate the thinking behind OLED displays.

Oscar winning film-maker Sir Ridley Scott, who directed films including Alien, Prometheus and The Martian, features in the LG video, providing his endorsement of OLED technology.

Scott commented: “I recently viewed some of my space-based films on an OLED TV and I was stunned. It looked exactly as it should; as if you were watching it in a movie theatre.”

Movie producer Michael Uslan added: “LG OLED TV has raised the bar in terms of the quality of TV, the technical aspects of TV and, perhaps most importantly, the colour of TV.”

The film also provides an insight into the story of OLED technology’s inventor, who became fascinated by light as a small boy while growing up in a South Korean village with no electricity, before going on to produce the revolutionary light cells that have transformed TV technology forever.

Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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