Art fans invited to spend the night in Van Gogh's bedroom on Airbnb

The latest marketing stunt involving an unusual Airbnb listing is inviting art fans to spend the night in a replica of Van Gogh's bedroom.

Created by Leo Burnett Chicago for the Art Institute of Chicago, the experience will set customers back $10 per-night.

The creative aims to celebrate the fact that the three canvases from the Dutch artist's 'The Bedroom' painting will be displayed side-by-side for the first time in over 100 years as part of the museum's Van Gogh exhibition.

The apartment is based in the city's River North neighborhood and all available dates have already been snapped-up by post-impressionist enthusiasts.

"This room will make you feel like you're living in a painting. It's decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by," reads the listing, adding: "its furniture, bright colors, and artwork will give you the experience of a lifetime."

Art museums have been embracing technology of late to push their latest collections, just last month the Salvador Dalí Museum rolled out a virtual reality experience which let visitors "step inside" the Spanish artist's famous 1935 painting 'Archeological Reminiscence of Millet’s Angelus.'

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum with a remit to cover the latest developments in social media marketing and wider industry news. Based in Glasgow, she has interviewed key figures from brands like Airbnb, Amnesty International, Facebook and Spotify. She has covered international events in Berlin and Amsterdam, as well as Advertising Week Europe.

All by Rebecca