The latest marketing stunt involving an unusual Airbnb listing is inviting art fans to spend the night in a replica of Van Gogh's bedroom.
Created by Leo Burnett Chicago for the Art Institute of Chicago, the experience will set customers back $10 per-night.
The creative aims to celebrate the fact that the three canvases from the Dutch artist's 'The Bedroom' painting will be displayed side-by-side for the first time in over 100 years as part of the museum's Van Gogh exhibition.
Leo Burnett Chicago: The Art Institute of Chicago 'Van Gogh Airbnb'
The apartment is based in the city's River North neighborhood and all available dates have already been snapped-up by post-impressionist enthusiasts.
"This room will make you feel like you're living in a painting. It's decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by," reads the listing, adding: "its furniture, bright colors, and artwork will give you the experience of a lifetime."
Art museums have been embracing technology of late to push their latest collections, just last month the Salvador Dalí Museum rolled out a virtual reality experience which let visitors "step inside" the Spanish artist's famous 1935 painting 'Archeological Reminiscence of Millet’s Angelus.'