Ad of the Day: Sky Q - Fluid Viewing
For the launch of Sky Q – hailed as the ‘next generation home entertainment system’ – Sky has “pushed the limits of creativity” with an ambitious advertising campaign from Brothers and Sisters.
Running from tomorrow (Friday 12 February), the campaign includes two futuristic ad spots which see dramatic content, like Marvel’s Avengers: Age of Ultron, explode from the screen to embark on an epic journey around the home.
“For our biggest and most innovative technology launch, we wanted our biggest and most innovative ad campaign,” explained sales and digital officer at Sky, Stephen van Rooyen. “On screen we have delivered something that is truly world class in terms of creative and production.”
Spanning TV, cinema, radio and print as well as digital and social channels, Brothers and Sisters executive creative director, Andy Fowler, reveals it took “52 artists, 105 liquid VFX shots, over 4,000 individual simulations and 45,000 hours of rendering” to create the end product.
Agency: Brothers & Sisters
Executive Creative Director: Andy Fowler
Creative Director: Aaron Wilmer
Head of Design: Jonty Harbinson
Additional Credits: TV Producer: Lois Whittle
Digital Animation: Neon
Print Production & Retouching: Stanley’s Post
Media Planning & Buying: Mediacom
Director: Johnny Green
Production Company: Biscuit
Producer: Kate Taylor
Editor: Neil Smith, Work
Post Production/VXF: The Mill
Creative Director & 2D Lead Artist: Dan Williams, The Mill
Executive Creative Director: Neil Davis, The Mill
Executive Producer: Misha Stanford-Harris, The Mill
Sound: 750mph
Sound Designer: Sam Ashwell
Record Company: Warner/Chappell Music Publishing/Charly Acquisitions
Music: Sammy Davis Jr ‘I’ve gotta be me’