US Creative Works Ad of the Week: Priceline – Whatever’s On the Line

Discount travel site Priceline’s latest campaign has been voted by US Creative Works readers as Ad of the Week.

Called ‘Whatever’s On the Line, Priceline,’ the campaign takes a cheeky look at how making last-minute and sometimes stressful trips can actually end up saving you a lifetime of trouble.

In one (above), a young woman debates whether or not to go to a family wedding in New Mexico. She decides to go at the last minute and uses Priceline to book her hotel.

At the wedding, she’s introduced to her second cousin Tim, who is about to move to the city she lives in.

The spot then fast-forwards and shows viewers what could have been had she decided not to go to the wedding: a scenario involving the young woman, Tim, and a nightclub where the two are blissfully unaware that they’re in fact related.

The videos were created by BBDO New York, who won the Priceline account in September.

See the other two spots below:

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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