UK news traffic dominated by just 10 publishers
The absolute dominance of a select band of publishers in the UK has been illustrated in the form of a new set of rankings listing the top 10 publishers by their combined page views across desktop and mobile over the last year.
Compiled by SimilarWeb the data shows the most read media in the country, not all of them British, with the BBC sitting comfortably at the head of the pack with nigh on 19bn page views.
MSN sits in a distant second slot with well over 5bn page views whilst DMG Media, publisher of the Daily Mail and Metro, is sitting pretty in third with 4bn views.
Such is the combined dominance of these 10 publishers that their combined page views far exceed the total page views by all 130 other publishers included in the survey, with a 65 per cent market share.
Unsurprisingly the top publications in the UK largely mirrors the top publishers list with the BBC, MSN, Daily Mail, Trinity Mirror and the Guardian claiming first through to fifth slots respectively.
More interestingly two of the top 10, Wp.pl and One.pl in sixth and seventh place, are Polish language – illustrating the scale of Polish migration to the UK.