Last Valentine’s Day, the Ad Council took the world by storm with its ‘Love Has No Labels’ campaign featuring dancing skeletons that went on to become one of the most celebrated and recognized Public Service Announcements of the year.
One year later, the non-profit has paired with Upworthy – the site that initially launched the video last year on its Facebook page – to release a new video that reflects back on the success of the campaign.
Voiced by actress Jane Lynch, the short film takes a look back at some of the biggest diversity milestones of 2015, including the legalization of same-sex marriage in the US and the first female Army Rangers.
The initial video, which was filmed on Valentine’s Day 2015, now has more than 55 million views on YouTube. According to the Ad Council, the video was “the most viewed PSA in 2015 and one of the top ten most shared.”
To further its message of acceptance this year, the Ad Council has partnered with social good-focused digital agency HelpsGood to create Valentine’s Day e-cards that can be shared with family and friends on social media (see below).
‘Love Has No Labels’ was created pro bono by R/GA in partnership with brands including Coca-Cola, PepsiCo, P&G and Unilever. After launching last year, it won eight Cannes Lions and 11 Clio Awards.