Rejoice! Instagram now allows users to switch between multiple accounts

Brand and social managers are dancing in the streets, breathing a collective sigh of relief — or both — after Instagram announced that users can quickly switch between multiple accounts. According to a blog post today, the Facebook-owned company is joining the ranks of its parent company and Twitter, who enabled the feature some time ago. Instagram had been testing multiple account switching on iOS, which was confirmed by TechCrunch after some users saw the feature go live in their app.

In previous versions of the app, users had to log out and log in again — so this seemingly minor addition is actually quite a big deal to those who use the platform frequently and manage multiple accounts.

Account switching will be available as part of Instagram version 7.15 for iOS and Android — and is available for up to five accounts.

Doug Zanger

Doug Zanger is the Americas editor for The Drum. He leads the Americas editorial team’s content activity in the growing region. Based in Portland, Oregon, he is committed to sharing the most meaningful stories that benefit the global industry and its people. A Minnesota native, Zanger has covered a wide range of brands, issues and personalities, including Aloe Blacc, Seu Jorge, Wendy Clark, Susan Credle, Dan Wieden, Jeff Goodby and more. Fiercely dedicated to diversity, equality and talent, he has interviewed several women in leadership roles through his Exceptional Women of the World podcast.

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