Rejoice! Instagram now allows users to switch between multiple accounts

Brand and social managers are dancing in the streets, breathing a collective sigh of relief — or both — after Instagram announced that users can quickly switch between multiple accounts. According to a blog post today, the Facebook-owned company is joining the ranks of its parent company and Twitter, who enabled the feature some time ago. Instagram had been testing multiple account switching on iOS, which was confirmed by TechCrunch after some users saw the feature go live in their app.

In previous versions of the app, users had to log out and log in again — so this seemingly minor addition is actually quite a big deal to those who use the platform frequently and manage multiple accounts.

Account switching will be available as part of Instagram version 7.15 for iOS and Android — and is available for up to five accounts.

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Doug Zanger

I am the Americas editor for The Drum. A geographic mutt, I was born in Minnesota (lived outside of Minneapolis until I was 12), lived in suburban Philadelphia, attended college in Denver and London — and have proudly called Portland, Oregon (and the Pacific Northwest) my home for 25 years. Sadly, I love Philadelphia/Portland/Oregon sports and Arsenal. I am deeply committed to telling the best stories possible, to not only legitimately engage, but to contribute something meaningful to the industry as well. Yes, marketing can change the world, and we will always do our best to ensure we are doing our part.

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