Premier League logo refresh inspires parody redesigns on social media
Logo refreshes often represent a challenge for brands with social media offering the public the perfect platform to critique, sometimes unfairly, the creative.
With BBC Three, Spotify, Andy Murray and Airbnb’s all drawing significant fire online, worldwide renowned football league, the Premier League was the next on the chopping block.
Defended by football chap Gary Lineker, the logo entered Twitter, where the colourful design did not receive a particularly warm welcome.
Overwhelmingly excited to see the Premier League's new logo. I mean, look at his face, just look at his face. pic.twitter.com/utkMVahyi9
— Gary Lineker (@GaryLineker) February 9, 2016
These include:
How the new Premier League logo should have been unveiled https://t.co/5pPWus2BLa
— Bleacher Report UK (@br_uk) February 9, 2016
New Premier League logo revealed! What a fitting tribute to Mufasa. (via: @paddypower) pic.twitter.com/OzWROsxCGd
— BreatheSport (@BreatheSport) February 9, 2016
Congrats to the new @premierleague logo, joining #WorldCup2018 on the cast of "Finding Nemo".#bbcfootball pic.twitter.com/PF5WfDLdmM
— Conor McNamara (@ConorMcNamaraIE) February 9, 2016
It looks like the logo from an energy drink. Premier League - now in Strawberry flavour! https://t.co/UPcH7g7c3x
— Andy Parsons (@andypars) February 9, 2016
I'm not completely sold on this new Premier League logo. Looks like an insurance company pic.twitter.com/hEdrOB9w3l
— Ash Rose (@AshroseUK) February 9, 2016
Exclusive: We go behind the scenes to see how the new Premier League logo was created. pic.twitter.com/c5ivN03AtS
— The Oatcake Fanzine (@oatcakescfc) February 9, 2016
Loving the new Premier League logo. pic.twitter.com/0qdKTnXUyl
— Eamo (@EamoV1) February 9, 2016
The Premier League has released it's new logo for next season pic.twitter.com/geHvGnPHPo
— Monkey Sponge (@monkey_sponge) February 9, 2016
The @PremierLeague's touching tribute to Lemmy (Via @BeardedGenius) pic.twitter.com/jx9qU8vNai
— NME (@NME) February 9, 2016
Here’s the Premier League’s take on the logo.
From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z
— Premier League (@premierleague) February 9, 2016