Twitter is working on a dedicated GIF button

Twitter is testing a new GIF button on its mobile app, with multiple users taking to the platform to try and find out more about the mysterious feature.

The button reportedly lets users search for trending GIFs or pick the moving images from a variety of set categories which cater to different moods.

The new icon appears to be in testing mode, being only available to a few select users. It's not yet clear if Twitter has partnered with a GIF search engine to help populate its library, as Tinder did with Giphy earlier this month.

Jumping on the GIF bandwagon will help Twitter catch up with Facebook and Tumblr, both of which have already introduced integration into posts.

The Drum approached Twitter for comment, and a spokesperson issued the official response below:

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she has interviewed key figures from brands like Airbnb, Amnesty International, Facebook and Spotify. She has covered international events in Berlin and Amsterdam, as well as Advertising Week Europe.

All by Rebecca