ITV signs two year deal with Peugeot in run up to Six Nations
ITV Commercial has signed a two-year sponsorship deal with car manufacturer Peugeot that includes sponsorship of ITV’s coverage of the RBS 6 Nations tournaments in both 2016 and 2017, incorporating all England, Ireland and Italy home matches.
It covers broadcast sponsorship, highlights shows and a multi-platform activation which includes catch up and simulcast on the ITV Hub, along with creative executions on the network’s website within dedicated Six Nations pages.
Through the partnership the car manufacturer hopes to showcase the new 308 GTi by Peugeot Sport which recently launched in the UK.
Simon Daglish, ITV’s deputy managing director of commercial, said: “This is the first time ITV has shown this prestigious tournament, and our broadcast coverage partnership with the BBC is a real boon for Rugby fans. We are delighted to be working so closely with Peugeot to activate the sponsorship on ITV.”
Mark Pickles, marketing director at Peugeot UK said: “The tournament coverage is a great opportunity for Peugeot to reach its target audience and to engage with them to show our sportier model range. To be the launch sponsor for ITV’s coverage is a real coup as we too bring a strong and competitive product line-up, and just like the teams on the field we have high expectations to max out our conversions.”