Facebook has topped the list of performing companies for recruitment according to a survey conducted by The Lighthouse Company which also found Twitter to be top of the 'could do better list'.
The annual Shipping Forecast New World Talent survey listed Facebook as the top performing media and marketing company, ahead of ITV, the7stars, Channel 4 and Adam&Eve/DDB respectively as businesses that 'really performed' in 2015. By contrast, Twitter led the 'could have done better' list alongside Yahoo, News UK, Google and Bauer Media.
Each year, over 600 C-suite level contributors from the advertising, media, marketing and technology sectors contribute to survey to offer an overview of the state of recruitment in the UK.
Google was named as the company most people would be inspired to work at, alongside Facebook, ITV, Snapchat, Channel 4 and Sky, while most respondents said they would like to work for themselves most in 2016, followed by Steve Hatch and Sir Martin Sorrell. AOL was also cited as the company or person to make the biggest comeback last year while 30 per cent said that they would like their next move to be leading a media owner. 17 per cent said they would like to lead an agency and 16 per cent said a tech business.
Asked whether they felt fulfilled in their current role, 68 per cent said they did this year, in comparison to 41 per cent in 2015, however only 53 per cent said that they felt confident about business growth prospects, falling from last year's figure of 56 per cent.