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NFL players attempt to do their daughters' hair in Pantene ads

Ahead of the Super Bowl, Pantene has rolled out a campaign that features NFL players attempting to do their daughters’ hair.

The campaign is part of the shampoo brand’s ‘Strong is Beautiful’ campaign and features Pittsburgh Steelers running back DeAngelo Williams, New Orleans Saints tight end Benjamin Watson, and Dallas Cowboys tight end Jason Witten.

In the ads, each father attempts to do a ‘dad-do’ on his daughter’s hair. Some are more successful than others, but each video aims to drive home the message that it’s important for dads to spend time with their daughters.

According to Pantene, “girls who spend quality time with their dads grow up to be stronger women.”

Check out each of the ads below:

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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