Ahead of the Super Bowl, Pantene has rolled out a campaign that features NFL players attempting to do their daughters’ hair.
The campaign is part of the shampoo brand’s ‘Strong is Beautiful’ campaign and features Pittsburgh Steelers running back DeAngelo Williams, New Orleans Saints tight end Benjamin Watson, and Dallas Cowboys tight end Jason Witten.
In the ads, each father attempts to do a ‘dad-do’ on his daughter’s hair. Some are more successful than others, but each video aims to drive home the message that it’s important for dads to spend time with their daughters.
According to Pantene, “girls who spend quality time with their dads grow up to be stronger women.”
Check out each of the ads below: