DraftKings has secured partnerships with Premier League football clubs Arsenal, Liverpool and Watford as part of its global expansion into the UK.
The fantasy sports platform’s partnership with the clubs marks the next step towards operating outside of North America for the Boston-based company, and signals the start of ambitious growth plans for the business globally.
The deal will see the DraftKings brand presence visible throughout the grounds during domestic fixtures as well as marketing activities being promoted through each of the club’s digital and social media channels.
Fans of the clubs from around the world will have the opportunity to win exclusive prizes including matchday tickets to see their team in action, signed club merchandise and unique experiences with the clubs.
Jason Robins, co-founder and chief executive of DraftKings said: “The reality in the UK is that DraftKings will bring a totally new experience for sports fans, especially those of Arsenal, Liverpool and Watford. We offer our players the opportunity to test their skill at fantasy contests with the immediacy of daily play.
“Our ambition is to bring players as close to the action as possible, with all the information they need to assemble the best teams. To do that, we are partnering with some of the biggest names in football here in the UK.”
Liverpool FC’s chief commercial officer, Billy Hogan, said: “DraftKings’ daily fantasy platform brings a whole new dynamic to the fantasy football we’re all familiar with. They have a partnership with the Red Sox at Fenway Park so we’re excited to have them extend their relationship with FSG to Liverpool FC as well. We’re delighted to be leading the way in becoming one of DraftKings’ first football partnerships and we look forward to a long and successful relationship.”
The Boston-based company plans to launch in the UK offering contests in the 11 sports currently available in North America, including football, golf, UFC and eSports and is looking to add new local sports relevant to international markets over time.