Author

By Rebecca Stewart, Trends Editor

February 2, 2016 | 2 min read

Nickelodeon is no stranger to original programming, and now the Viacom-owned channel has launched its first UK interactive digital series, ‘Tinkershrimp & Dutch’.

Crafted by creative shop Ralph, the animated project follows the adventures of a langoustine and a slow lorris who are “the time travelling body guards of an eccentric king of ‘Great Great Britain’”.

Voiced by Star Wars’ John Boyega, Maleficent’s Sam Riley and a host of other actors, the series comprises of five short episodes.

The Drum caught up with the agency’s co-founder Greg Stevenson and creative director Chris Stack to discuss the origins of the project and the unique animation process.

Describing how himself and Stack dreamt up the idea in the pub, Stevenson said that Nickelodeon gave the team “free reign” when it came to scripting.

“It’s very different from advertising where you’re locked down into the tone of voice and definitely can’t be as ridiculous and rude as we are,” he asserted.

The score for the show was written and performed by Nick McCarthy from Franz Ferdinand along with Ralph producer Andrew Knowles. The pair told The Drum their creative remit was pretty “loose”, and explained how they would use phrases like “creepy soundbed” as the basis for their competitions.

When asked about their long-term ambitions for ‘Tinkershrimp & Dutch’, Stack and Stevenson said that expanding the format and becoming a household name were high on the agenda – “we want to see lunchboxes with the characters on them,” they added.

You can watch the behind the scenes interview in full above.

Future of TV Nickelodeon Media

Other episodes in the series

Episode 2

Watch The Drum's Do It Day documentary: 24 hours to change the world

The Drum's short film 'Do It Day - 24 hours to change the world' is now live after being given its premiere at Advertising Week this morning.

Episode 3

David Ogilvy's first interview since he died? Possibly not but this film shows how IBM Watson brought his ideas back to life

The Drum has created a short documentary in which IBM's artificial intelligence technology Watson deciphers insights from the writings of the father of advertising, the late, great David Ogilvy.

Episode 4

Canals, coffee shops, creativity: Is Amsterdam the marketer’s Shangri-La?

As The Drum launches its 2016 supplement all about Amsterdam, we talk to the creatives – both ex-pat and local – that form the city’s marketing scene.

Episode 5

The Automation of Creativity: How man & AI will work together to improve the ad industry

In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam.

Episode 6

Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum

What happened to sprinter Ben Johnson, one the world’s most infamous athletic dopers? It may have taken thirty years, but he’s back in the public eye fronting a campaign for sports brand Skins.

Episode 7

Mr President brainstorms the saddest ever festive advert | Christmas in Ad Land

Brands and consumers love an emotional, heart-warming Christmas weepie, but what’s the secret formula to getting those tears rolling? In The Drum’s latest documentary series, Mr President’s team finds out.

Episode 8

J. Walter Thompson London rebrands Christmas Eve as Zip It Day | Christmas in Ad Land

Christmas Eve – a day of excitement for family and friends the world over since circa 336AD, and clearly overdue for a zip-themed rebrand. Follow the team at J. Walter Thompson as they launch Zip It Day on 24 December, as part of The Drum’s documentary series Christmas in Ad Land.

Episode 9

Gravity Road hits the streets to crowdsource a thoroughly millennial Christmas | Christmas in Ad Land

Roaring fires, roast dinners, frankincense and myrrh are out – Santa’s topknot, reindeers on Snapchat and festive cockapoos are in! That’s according to Gravity Road’s comprehensive ‘millennial’ street research, recorded as part of The Drum’s documentary series Christmas in Ad Land.

Episode 10

Behind the beat of The Drum: the story of our drumline, Harlem’s Marching Cobras

You know that band of percussionists you always see making noise at The Drum Awards? The ones we’ve taken to Austin and New York, and soon will be marching down La Croisette in Cannes too?

Content created with:

More from Future of TV

View all