Uber is adding its on demand twist to Chinese New Year celebrations in Singapore by allowing people to order a lion dance performance for $158.
The move is part of Uber’s Chinese New Year activity, which also included one of the highest ever lion dances performed at 1-Altitude building in Singapore.
The #UberLionDance campaign means residents of Singapore can use the app to get a performance of the traditional Chinese dance wherever they are from Wednesday 3 February. The ability to buy the dance appears alongside the other options on the app, such as ‘UberXL’.
A photo posted by Uber Singapore (@uber_sing) on
Uber announced the activity in a blog post, warning that it believed that demand for the service would be high.
Many brands and services are gearing up for Chinese New Year, which falls on Monday 8 February this year. Chinese digital giants Alibaba, Tencent and Baidu have all launched digital gifting services which allow people to send money to each other online via virtual red envelopes.
Tencent-owned WeChat has had to defend its new red envelope feature after people suggested that it would encourage the sharing of pornographic content.