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YouTube adds video donation option in US

YouTube has added a new feature to its video editing functionality to allow users to insert a donation card directly into their films.

The Google owned site has partnered with Network for Good, a US non profit donor-advised fund, and has covered all fees meaning 100 per cent of the money you donate goes straight to the non profit.

When a YouTube creator has inserted a donation card in their video, users can click to donate to a particular non profit.

At the moment the program is only available to YouTube users in the US, but Google said it plans to open up the programme to more countries “so creators across the world can power nonprofits they care about.”

Natalie Mortimer

Natalie is The Drum's fashion, design, luxury and food & drink reporter.

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