Ben and Jerry’s co-founder creates special flavor supporting Bernie Sanders

Politically conscious and aware Ben Cohen, one of the co-founders of the legendary Vermont ice cream brand, Ben & Jerry’s, has created a highly limited edition flavor in support of the presidential bid by their state’s senator, Bernie Sanders.

The flavor, “Bernie’s Yearning,” not created for the brand but by Cohen himself, is a simple combination of mint ice cream and a thick disc of chocolate.

However, the twist is how to enjoy the concoction.

From the package:

The entire top of this pint is covered with a thick disk of solid chocolate. Underneath is plain mint ice cream.

The chocolate disk represents the huge majority of economic gains that have gone to the top 1% since the end of the recession. Beneath it, the rest of us.

Cohen made the ice cream in his own kitchen and produced only 40 pints, 25 of which went to the Sanders campaign. The remaining 15 pints are up for grabs in a special contest.

The chosen few who get the pints are encouraged to use the back of a spoon and “whack the huge chocolate disk into lots of pieces,” let the ice cream soften, mix the chocolate in and share with “your fellow Americans.”

Cohen and Ben & Jerry’s other co-founder, Jerry Greenfield, are clearly highly supportive of Sanders’s bid with Cohen noting that, “Jerry and I have been constituents of Bernie Sanders for the last 30 years. We’ve seen him in action and we believe in him.”

Now there’s a new flavor to match the fervor and the yearn for the Bern.

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Doug Zanger

I am the Americas editor for The Drum. A geographic mutt, I was born in Minnesota (lived outside of Minneapolis until I was 12), lived in suburban Philadelphia, attended college in Denver and London — and have proudly called Portland, Oregon (and the Pacific Northwest) my home for 25 years. Sadly, I love Philadelphia/Portland/Oregon sports and Arsenal. I am deeply committed to telling the best stories possible, to not only legitimately engage, but to contribute something meaningful to the industry as well. Yes, marketing can change the world, and we will always do our best to ensure we are doing our part.

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