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Super Bowl infographic gives marketers insight into interests of both Broncos and Panthers fans

Ad tech platform The Trade Desk has created an infographic that shows the interests and auto brand preferences of this year’s top eight NFL teams.

For example, Denver Broncos fans have an affinity for GMC while Carolina Panthers are more interested in Lexus, according to the findings.

It also found that fan site visit numbers are 26 per cent higher following wins than they are following losses.

According to The Trade Desk, it compiled the data using “lookalike modeling, location data and third-party data segments.”

See more in the infographic below:

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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