Domestic violence awareness ad calls out NFL ahead of Super Bowl
A woman’s media group is using the attention that the Super Bowl is generating to highlight the NFL’s treatment of domestic violence in a new ad campaign titled 'Topless Women Discuss The NFL'.
The ad campaign has been created by Made By Women Media - a new a group of Los Angeles-based filmmakers - and scrutinizes the NFL’s handling of domestic violence which came to light in late 2014 when headlines about domestic violence and sexual assault dominated the news.
It relates to the fact that a number of players, including Adrian Peterson and Greg Hardy, were allowed to return to action after being found guilty of domestic abuse.
The ad opens with women thanking the NHL for its breast cancer awareness work and then takes a twist when one woman says: "Now start caring about the rest of us".
It now shows a series of women with cuts and bruises imploring the NFL to “stop tolerating abuse” and encourages football fans to take a stand against the league and tell them “no hits off the field.”
Using the hashtag #OneHitMeansOut, the public service ad urges ever more strict rules from the NFL in the weeks leading up to the Super Bowl.