Aunt Bessie's has chosen St Luke's to handle it's £10m advertising account after VCCP declined to re-pitch last September following six years working with the brand.
The pair will work together immediately and St Luke's will now create an above the line campaign for 2016 across multiple media platforms as Aunt Bessie’s look to demonstrate the breadth of their food portfolio.
Aunt Bessie’s has most recently sponsored ‘I’m a Celebrity’ on ITV, and the ads born from the tie-up included nosey neighbours Margaret and Mabel as well those that helped introduce revamped branding back in 2013.
Lorraine Rothwell, marketing director at Aunt Bessie’s, said: “St Luke’s impressed us with their understanding of our business and a powerful new brand agenda that matches our ambitious targets for Aunt Bessie’s”.
Aunt Bessie’s is part of the William Jackson Food Group and is a UK producer of frozen and chilled foods.