Grey copywriter hopes to dump Donald Trump in New Hampshire with crowdfunded print ad drive

Louis Wittig, a Grey copywriter, is looking to prove the pen is mightier than the sword in his crusade against New York businessman Donald Trump's uncomfortably popular GOP lead for the Republican nomination.

Taking to GoFundMe, Wittig hopes to use his copywriting prowess to attack the “toxic hairclown” with an anti-Trump ad in New Hampshire newspaper The Concord Monitor two days before the primary poll.

The drive, first spotted by Adweek, requires $1,530 by 2 February to pay for the slot. In less than a day however, Wittig has managed to raise $120.

On his GoFundMe, he said: “I've got a few half-page ads comped up. I want to run one of them The Concord Monitor, the largest paper in Merrimack County, New Hampshire on Sunday.”

He argues that with a circulation of 22,000 people, the newspaper could convince at least some of the county’s 29,000 registered Republicans to think twice about voting Trump.

Below are a few of his ads that he could use in the campaign.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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