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Facebook extends Audience Network to support mobile web

Facebook has extended its advertising network Audience Network to include support for mobile web pages, as it looks to offer publishers better more ways to monetise mobile web traffic.

First launched in April 2014 the extension will now enable publishers to use Audience Network's people-based targeting and ad formats, including native ads to monetise their audience on third-party mobile websites.

It works in a similar way to the existing Audience Network product for mobile apps but will cover the delivery of ads to mobile websites.

Facebook said in a blog post that in Q4 2015 it reached a $1bn annual run rate for advertising spend through the Audience Network, with the bulk of that value "being passed to publishers".

Global mobile web publishers including Hearst, Elite Daily, USA Today Sports Media Group, Time Inc and more have all tested the Audience Network for mobile web in a closed beta.

Under the terms of the roll out approved publishers need to add a JavaScript tag to their HTML page source code and then they can start creating placements immediately.