LiveIntent hires Millennial Media's Jason Kelly as president
LiveIntent, the data marketing platform, has hired ex-Millennial Media's president and Sociomantic CEO Jason Kelly as its new president.
Kelly, who replaces LiveIntent's current European Chief Dave Hendricks, will lead the sales and marketing operations at the business, reporting directly to founder Matt Keiser.
Kelly joined Millennial Media in 2014, and leaves following its acquisition by AOL last year.
“There are two things that drove me to join LiveIntent, and they are the two tenets that have powered my career: I want to work with outstanding talent, and I want to fill a client need with differentiated technology,” explained Kelly.
“LiveIntent, through acquisitions and recruitment, has amassed a formidable stable of talent on the engineering, marketing, and sales side, among others. I’ve known Matt Keiser for a long time and I knew the chance to play off each other’s strengths would lead to a great partnership. LiveIntent’s value proposition is also the rare one in the modern marketplace: brands actually want and need it.”
In the role, Kelly will steer the core LiveIntent business which will allow Keiser to focus on the finance, people, data science and engineering and product sides as chief executive. He will also continue to manage the integration of recent acquisitions which include Berlin-based Avari social technology and Danish startup Mojn.