Samsung is opening a studio dedicated to VR production

At the 2016 Sundance Film Festival last week, Samsung announced the launch of Samsung Studio, a new way in which storytellers, influencers, and filmmakers can continue to build upon the momentum of VR.

While a “mobile” version of Samsung Studio debuted at the festival, Marc Mathieu, chief marketing officer of Samsung USA, announced that a permanent location would be launching in New York City.

“One of the biggest trends and themes for 2016 is virtual reality. At Samsung, we are making VR more accessible by partnering with the best in the industry to deliver a growing library of engaging, rich content for our Gear VR which is all made possible by our latest Galaxy devices,” said Mathieu. “We are excited to engage with the creative community at the 2016 Sundance Film Festival to collaborate and amplify viewpoints, content and new technological advancements as we continue to cultivate development in the VR community.”

At the festival, Samsung and Funny or Die debuted Interrogation, “the first-ever virtual reality comedy short,” featuring comedians Paul Scheer and Rob Huebel.

As VR gains in popularity, Samsung and Facebook want to lead on the content production front rather than be seen as mere device manufacturers.

Samsung, with its dedicated studio, is already showing what this may look like. Below, more VR initiatives announced by Samsung:

GONE Returns from Holiday Hiatus

At the 2016 Sundance Film Festival, Samsung, in collaboration with Skybound Entertainment and Wevr, will unveil the latest cluster of episodes from Samsung’s original thriller “GONE.” During December 2015, “GONE Episode #1: Pilgrim” quickly rose to be the number one most viewed piece of content on the service, with viewers quickly gravitating towards the “exploratory video” technology unique to the series.

Gear Indie Challenge Results

In an effort to nurture emerging and independent VR filmmakers, Samsung recently conducted the Gear Indie “There in 60 Seconds” contest, challenging filmmakers to transport viewers to a place that is special and unique in 60 seconds or less. At the 2016 Sundance Film Festival, details on the winning entries will be unveiled, with the winning content available to enjoy on Samsung Gear VR.

New Frontier Mobile VR Content Coming to Samsung Gear VR

Gear VR will be the way to watch the New Frontier Program’s Mobile VR content stemming from the 2016 Sundance Film Festival. Attendees will be able to experience the innovative works of ground-breaking artists who work in new media technology and get a glimpse of how the VR medium is used to immerse the viewer and take storytelling to a new dimension.