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By Gillian West, Social media manager

January 22, 2016 | 3 min read

Laphroaig whisky has released ‘An Ode Tae Laphroaig’ in celebration of Burns Night (Monday 25 January).

Created by White Label, the online film is an extension of Laphroaig’s ongoing #OpinionsWelcome global campaign, gathering honest opinions about Laphroaig from friends and foe alike.

Written and performed by Scottish poet, Elvis McGonagall, who is also a stand-up comedian and poetry slam world champion, McGonagall said of the campaign: “I’m used to writing about subject matter that I sometimes know very little about. That wasn’t the case here.”

White Label creative director and co-founder, Greg Saunders, added: “The heart of our Opinions Welcome campaign is the idea that everyone has their own description of Laphroaig…Rabbie Burns is famous for his odes to objects like haggis and mice, so an ode to Laphroaig seemed like an ideal accompaniment to any Burns Night celebration.”

On Burns Night Laphroaig will be running tasting events and the film will be shown as part of these celebrations and shared across global social media channels.

See the full poem below:

‘An Ode Tae Laphroaig’

The “How-Do-You-Pronounce-It?” malt

Wi’ which some Sassenachs find fault

Aw’ storm-lashed-sea-spray-smoky-salt

Let’s exalt Laphroaig

Islay rain on heather, moss and grass

Through kiln ‘n cask, frae grain tae glass

A snort, a drop, a dram o’ class

Crack open the Laphroaig

A richt rambusteous “amber bead”

No yin fur faintheart or weak-kneed

A muckle skelp aboot the heid

Pure radge that Laphroaig

Uisge beathe - nae moonshine booze

The nectar that the angels choose

Ambrosia, immortal muse

Bottled poetry Laphroaig

In seven pot stills by the ocean

Liquid joy, sweet peaty potion

A burning kiss of deep devotion

Ooh la la Laphroaig

Tastebuds flyin’ as high as a kite

Brain burstin’ oot in fairy lights

A deoch-an-doris tae cap the night

Just wan more Laphroaig

Queen o’ the Hebrides’ golden tears

Distillation o’ two hundred years

Skal, Prost, Salud, Kampei, Cheers

Slainte-mhath! Laphroaig!

White Label

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