Laphroaig celebrates Burns Night with ‘An Ode Tae Laphroaig’
Laphroaig whisky has released ‘An Ode Tae Laphroaig’ in celebration of Burns Night (Monday 25 January).
Created by White Label, the online film is an extension of Laphroaig’s ongoing #OpinionsWelcome global campaign, gathering honest opinions about Laphroaig from friends and foe alike.
Written and performed by Scottish poet, Elvis McGonagall, who is also a stand-up comedian and poetry slam world champion, McGonagall said of the campaign: “I’m used to writing about subject matter that I sometimes know very little about. That wasn’t the case here.”
White Label creative director and co-founder, Greg Saunders, added: “The heart of our Opinions Welcome campaign is the idea that everyone has their own description of Laphroaig…Rabbie Burns is famous for his odes to objects like haggis and mice, so an ode to Laphroaig seemed like an ideal accompaniment to any Burns Night celebration.”
On Burns Night Laphroaig will be running tasting events and the film will be shown as part of these celebrations and shared across global social media channels.
See the full poem below:
‘An Ode Tae Laphroaig’
The “How-Do-You-Pronounce-It?” malt
Wi’ which some Sassenachs find fault
Aw’ storm-lashed-sea-spray-smoky-salt
Let’s exalt Laphroaig
Islay rain on heather, moss and grass
Through kiln ‘n cask, frae grain tae glass
A snort, a drop, a dram o’ class
Crack open the Laphroaig
A richt rambusteous “amber bead”
No yin fur faintheart or weak-kneed
A muckle skelp aboot the heid
Pure radge that Laphroaig
Uisge beathe - nae moonshine booze
The nectar that the angels choose
Ambrosia, immortal muse
Bottled poetry Laphroaig
In seven pot stills by the ocean
Liquid joy, sweet peaty potion
A burning kiss of deep devotion
Ooh la la Laphroaig
Tastebuds flyin’ as high as a kite
Brain burstin’ oot in fairy lights
A deoch-an-doris tae cap the night
Just wan more Laphroaig
Queen o’ the Hebrides’ golden tears
Distillation o’ two hundred years
Skal, Prost, Salud, Kampei, Cheers
Slainte-mhath! Laphroaig!