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Financial industry struggling to keep pace with a ‘mobile first’ world

Many financial organisations are struggling to respond to the rapid pace of technological change and the mass adoption of mobile banking, according to digital marketing specialists Swrve.

Mobile banking has become the post popular method.

Barry Nolan, vice-president of strategy at Swrve, said: “2015 marked a watershed moment for the banking industry with the majority of personal banking transactions now being performed on mobile devices, rather than via desk-tops or in-branch. Whether it’s transferring funds between accounts, checking balances on-the-go, or even transferring money to friends through apps like Venmo, people are banking on the mobile screen more and more, and many brands are having trouble keeping up.

“Based on our experience with some of the world’s leading financial institutions, we’ve organised a webinar to discuss the impact that these changes will have, and offer real strategies to deliver success and customer satisfaction.”

The webinar, hosted by Nolan and Tom Farrell, Swrve’s vice-president of marketing, takes place on Monday 25 January at 5pm GMT. Those interested in taking part can register for free here.

Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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