YouTube is cashing in on the highly anticipated Super Bowl ads ahead of the competition by allowing brands to offer clips of their ads ahead of event, in the promise that it will generate them more than twice the views come game day.
The move is a major push for YouTube’s AdBlitz video platform, which hosts Super Bowl ads and promotes them across Google's advertising network. The site currently has clips from KFC and website builder Wix.com with more to follow in the lead up to the 7 February kick-off.
Official Super Bowl 50 advertisers will have the chance to have their hallowed TV spots shown early via the platform which Google says have been a "massive success" since its launch seven years ago.
Both a YouTube channel and separate website, AdBlitz, has been proven to accumulate 2.2 times more views for ads when they are posted online before the Super Bowl rather than held until the game itself.
Last year’s Budweiser 'Lost Dog' commercial illustrates the capabilities on the service well. It racked up over 18m views before Super Bowl 49 and now has more than 30m. Brands will not need much convincing when it comes to hosting their ads on the service given that last year 1,600 years’ worth of Super Bowl ads were watched on YouTube, with 40 per cent of the viewing taking place before game day.
Attempting to further capitalise on the advertising phenomenon of the Super Bowl Google also announced the launch of its ‘Real Time Ads’,
AdBlitz will be accompanied by a new YouTube original series called ‘How to Win on Game Day” starting 2 February. The series promises to show each of the Super Bowl ads and is hosted by an array of the most popular YouTubers who will discuss topics relating to the game day.