LinkedIn cites ‘motivated’, ‘creative’ & ‘enthusiastic’ as most off-putting buzzwords

LinkedIn has revealed the top 10 most overused corporate buzzwords to pollute its site where generic attempts to sell individuals vanish into a mulch of blandness that merely serves to turn off employers.

Members are being advised to refrain from meaningless waffle in their profiles through the use of terms such as ‘enthusiastic’, ‘track record’ and ‘motivated’ and instead employ pictures and presentations to demonstrate skills without bluntly stating them.

Darain Faraz, head of consumer PR at LinkedIn commented: “We wouldn’t describe ourselves as 'strategic', 'driven' or as having 'extensive experience' in real life situations, so why do it on a LinkedIn profile?”

Top 10 most over-used Buzzwords




Track record






Extensive experience

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John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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