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ITV Television Dermot O'leary

ITV’s National Television Awards attracts lowest audience in eight years

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By Jessica Goodfellow, Media Reporter

January 21, 2016 | 2 min read

The National Television Awards, broadcast by ITV last night (20 January), attracted its lowest audience in eight years with less than 5.5 million viewers tuning in.

The award show was presented by Dermot O’Leary, who was recently appointed contributing editor of GQ. It broadcast live from the O2 arena in London, and pulled in 5.47 million viewers and a 25.5% share of total television viewing between 7.30pm and 10pm on Wednesday.

These figures represent the event’s poorest overnight rating since 2008, the last awards presented by Sir Trevor McDonald, which brought in 5.3 million viewers and a 22 per cent share. The figures mark a significant decrease from the 2015 awards show, which attracted 6.6 million viewers.

Viewership competitor Match of The Day drew an average audience of 3.9 million and an 18 per cent share between 7.30pm and 10pm.

The ratings are sure to disgruntle partners of the event, which include The Sun, RadioTimes, Heat and the Royal Mail, with NowTV the red carpet sponsor.

British Airways Holidays also teamed up with the NTA to sponsor the first ever international category, which was awarded to The Big Bang Theory.

ITV Television Dermot O'leary

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