Celebrating their 25th year, the Radio Mercury Awards announced the opening of call for entries. In addition to creative radio spots, there entries are being accepted for campaigns and innovative radio work from agencies, radio stations, production companies, advertisers, brands, colleges and universities.
Governed by the non-profit Radio Creative Fund (RCF), funded by the radio industry, and produced by the Radio Advertising Bureau (RAB), a total of $90,000 in cash prizes will be distributed, including the coveted Best In Show, which comes with a $50,000 prize.
Chief judge Chris Smith, brand creative group head at The Richards Group and multiple Radio Mercury Award winner, leads the soon-to-be-announced team of final round judges. The 25th year is a landmark for the RAB and has special meaning for Smith and The Richards Group.
“Motel 6, a brand I’ve worked on for 15 years, won the very first Radio Mercury Grand Prize. So it’s even more gratifying to be the head judge on the 25th anniversary of that achievement," noted Smith. "I'm excited to hear all of the work, and ensure that we award and recognize the best work in the 25th year and onward.”
Categories for this year’s competition include: Agency/Production Company Spot, Best Use of Radio in an Integrated Campaign, Most Innovative Use of Radio, Public Service/Awareness Spot, Radio Campaign, Radio Station Produced Spot, Spanish Language Radio Spot or Campaign, and Student Produced Spot. Showcase Award categories include: Best Promotional Spot and Best International Radio Work.
Winners will be announced on June 2nd in New York City.