| posted by

Creative Works: Featuring JWT London, Fuel Lisbon, RKCR/Y&R and more

Welcome to The Drum Creative Works.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Ad of the Week'. 

You can vote for the work you like best, simply by clicking the 'Vote' button beside the work, and the winner will be featured online.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West or Rebecca Stewart.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

JWT London: Quality Street 'What’s in your tin?'

Agency: JWT London
Client: Quality Street
Date: January 2016
Based on the insight that once the last chocolate has gone, people use the tins to store their everyday objects, J. Walter Thompson has created a series of beautiful posters on underground escalators and a 15 second film showing some of the many and varied uses for an empty Quality Street tin.
Executive Creative Director: Russell Ramsey
Creative: David Masterman
Creative: Dave Dye
Creative: Gary Armitage
Photographer: Laurence Haskell
Business Director: Gillian Milner
Board Account Director: Paola Natellis
Project Manager: Polly Gilbert
Nestle Marketing Manager: Rob Brown
Social Media Exec: Liam Francis
Tags: Europe, quality street

RKCR/Y&R: Marks & Spencer 'Adventures in Wonderfood'

Agency: RKCR/Y&R
Client: Marks & Spencer
Date: January 2016
M&S has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created by RKCR/Y&R, puts a vibrant, energetic spin on healthy eating, showing fresh fruit and vegetables getting sliced, diced and blitzed into juices and soups, as well as delicious wraps and meals.
Creative Director: Pip Bishop
Creative Director: Chris Hodgkiss
Account Director: Leigh Roberts
Agency Producer: Alex Shillingford
Director: Michael Roulier, Philippe L’Homme @ Food Film
Producer: Francesca O’Brian @ Food Film, Bruce Townend @ The Quarry
Post Production: MPC
Sound Design: Parv & Aaron @ Wave
Typographer: Tivy Davies
DOP: Michael Roulier @ Food Film
Tags: Europe, marks and spencer

Fuel Lisbon: Público newspaper 'Charlie Hebdo Box'

Agency: Fuel Lisbon
Client: Público newspaper
Date: January 2016
For Público Newspaper Fuel created the "Charlie Hebdo Box", a package to remember the first anniversary of the attack against Charlie Hebdo. Inside the box (delivered to 15 of the most important newspapers in the world) were 50 red pencils tied together in dynamite bomb format. Every pencil had printed “in the battle for free speech, every drawing counts. Keep drawing”.
Creative Director: Pedro Bexiga
Creative Director: Marcelo Lourenço
Agency Producer: Pedro Silva / Luís Sampaio
Account Handling: Duarte Simões / Vânia Araujo
Planning: João Ribeiro
Production Company: Show Off Films
Director: Luciano Ottani
DOP: Ivo Cordeiro
Editor: Show Off Films
Post-Production: Show Off Films
Audio: Show Off Films
Tags: Europe, Charlie Hebdo

Hometown: Powwownow 'Flexible Working in 2016'

Agency: Hometown
Client: Powwownow
Date: January 2016
Powwownow, the free conference call service, has launched a comical new campaign encouraging businesses to focus on flexible working in the new year. The print and poster ads show people at work in the office, in a coffee shop or at home dressed in gym gear doing extraordinary stretches and looking eye-wateringly agile. The campaign, created by Hometown, will run online, on OOH, taxis and digital outdoor sites and also includes comical radio ads inspired by classic 1980s workout videos.
Creative Director: Simon Labbett
Art Director: Neda Shadanlou
Writer: Gemma Fowler
Photographer: Gary Salter
Tags: Europe, Powwownow

WCRS: Santander 'Keep on getting a little bit more out of life'

Agency: WCRS
Client: Santander
Date: January 2016
The campaign is an evolution of the existing ‘Keep On, Keeping On’ proposition, which demonstrates how Santander’s ‘Simple, Personal, Fair’ brand philosophy effortlessly fits in with people’s everyday lives. For 2016, the campaign messaging is refocused on how Santander is helping customers ‘get a little bit more out of life’ with the cashback and interest offered by the 1|2|3 Current Account. The new series of TV commercials step into the lives of a range of 1I2I3 Current Account customers who don’t need to change their behaviour to continue to earn value every day through banking with Santander, and as a result are able to do something a little bit special. Featuring Santander’s ‘ambassadors’ Jenson Button and Jessica Ennis-Hill, and executed across national press, OOH, TV, cinema, digital, social and their branch network, the campaign will demonstrate the value that Santander delivers for its customers each and every day.
Executive Creative Director: Billy Faithfull
Creative: Hayden Rogers
Creative: Howard de Smet
Creative: Sidonie Chaffer-Melly
Account Management: Pumie Msengana and Archie Tollast
Agency producer: Louise Bonnar
Planning: John Crowther and Stuart Williams
Production Company: Bare Films
Director: Joanna Bailey
Production Company Executive Producer: Helen Hadfield
Production Company Producer: Kate Taylor
Editor: James Rosen @ Final Cut
Post & Audio production: Gramercy Park studios
Post producer: Annika Gustavsson
Colourist: Seamus O’Kane @ The Mill
2D artist: Eileen Chan
Sound Engineer: Zak Kurtha
Music: CORD
Tags: Europe, santander

RKCR/Y&R: Baxters 'Big On Flavour'

Agency: RKCR/Y&R
Client: Baxters
Date: January 2016
Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The first (of three) ad, for Baxters Mushroom Velouté soup, shows a woman talking to her friend about what she looks for in a man. In the 20-second spot, the women appear miniscule as they walk through a backdrop of giant Porcini mushrooms. Taking inspiration from their surroundings, the woman concludes that she’s partial to a ‘fun guy’ (fungi). The two other ads feature the same two women interacting with the other flavours in Baxters Soup range, Crab Bisque and Tomato, Chorizo and Mixed Bean.
Chairman: Mark Roalfe
Senior Copywriter: Gethin Stout
Additional Credits: Account Director: Emma Massey, Rosa Stanley
Agency Producer: Sonny Botero
Photographer: Gary Bryan @ Gary Bryan Photography
Photography Producer: Sara Thompson
Director/Production Co: Gary Bryan @ Infinity
Producer: Mark Stothert, Tom Tennant
Editor: Olly Stothert
Post Production: The Mill
Typographer: Lee Aldridge
DOP: Mark Emberton
Tags: Europe, Baxters

Cheil Worldwide: Samsung 'The Dolphin Whisperer'

Agency: Cheil Worldwide
Client: Samsung
Date: January 2016
Samsung has launched a new campaign showing two ordinary people propelled to fame thanks to some judicious ‘dolphin whispering’ and the power of Samsung’s connected devices. The TV and online campaign, created by Cheil London promotes the Samsung Ultra High Definition (SUHD) Curved TV and S6 edge+ smartphone. The TV ad tells the story of a young couple on honeymoon who save a dolphin on the beach and accidentally become heroes when their dolphin whispering antics are shared and celebrated around the world. The aim of the campaign is to show that being more connected across different devices enables us to share things in ways we never thought possible, and can get unexpected results.
Copywriter: Dave Newbold
Art Director: Jim Eyre (No LinkedIn)
Account Lead: Jason Capra, Chole Siddall
Agency Producer: Nana Bempah, Claire Sharp
Director/Production Company: Ruben Fleischer
Producer: Neil Cray, Duncan Bernard
Editor: Paul Watts @ The Quarry
Post Production: Bruno Fukumothi, Amy Smith @ MPC
Sound Design: Aaron Reynolds @ Wave
DOP: Manuel Ruiz
Media Planning/Buying: Starcom
Tags: Europe, samsung

Story: Edinburgh Leisure 'The Biggest Club in Town'

Agency: Story
Client: Edinburgh Leisure
Date: January 2016
Breaking on 4 January the integrated campaign – across radio, outdoor, online and POS – will drive new membership uptake for Edinburgh Leisure in the traditionally busy period for the fitness market. The campaign features the new positioning of ‘The Biggest Club in Town’ created by Story. The January campaign targets adults, showing them the quality experience they can have at Edinburgh leisure venues, persuading them to take out membership with the special offer of one month free. Using quotes alongside real life images of Edinburgh Leisure members enjoying a range of activities, the campaign highlights the fun and socially inclusive nature of Edinburgh Leisure, as well as the sheer quality and breadth of activities on offer across numerous venues.
Creative Director: Guy Vickerstaff
Art Director: Susan Anderson
Copywriter: Rebecca McFarland
Photographer: David Boni
Producer: Sarah Lauder
Hair and Make up: Rhona Stewart
Account Handler: Dora Czerny, Hannah Parker
Account Director: Sheila Gallagher
Tags: Europe

BBR Saatchi & Saatchi: Elite Turkish Coffee 'Saving the Proposal'

Agency: BBR Saatchi & Saatchi
Client: Elite Turkish Coffee
Date: January 2016
Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys. The guys you can count on to help you no matter what. They're the guys that'll help you move out of your old apartment and schlep your stuff to the new one. That'll come rescue you at 2 AM when you get stuck on the freeway. The ones that'll throw you the most amazing bachelor party ever. And the ones that'll make sure that if your wedding proposal went south twice – it won't happen a third time!
Chief Executive Officer: Yossi Lubaton
Vice President Creative Director: Eran Nir
Art Director: Carmel Gilan
Copywriter: Lior Shoham, Liron Cohen
Digital Creative Director: Maayan Dar
Vice President Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Roie Gortler
Vice President Group Account Head: Idit Zukerman
Account Supervisor: Reni Bracha
Account Executive: Mor Aharon
Vice President Production & Content: Dorit Gvili
Production: Bosmat Marmarely
Social and Digital Director: Idam Kilgerman
Social Media Editor: Aviv Melamed
Traffic: Ronit Doanis
Post Production: Broadcast
Makeup Artist: Liat Sheinin
Director: Guy Michael
Production Company: Jimmy Creative
Tags: Europe

WaterAid (in-house): WaterAid 'Parallel Lives'

Agency: WaterAid (in-house)
Client: WaterAid
Date: January 2016
International development charity WaterAid has launched an engaging interactive dual-narrative film featuring One Born Every Minute midwife Delia Jepson at work in Liverpool Women’s Hospital, and midwife Juliana Msoffe in Kiomboi hospital in rural Tanzania. The film gives a window into the parallel worlds of the midwives, with the aim of highlighting the challenge of delivering babies in a maternity ward which is among the 42 per cent of healthcare facilities in Africa without safe water. The film is to support WaterAid’s Deliver Life appeal, where every £1 given by the UK public by 10 February will be doubled by the UK Government, so WaterAid can reach twice as many mums around the world.
Producer and Director: Catherine Feltham
Executive Producer: Steve Melia
DOP: Chris Turner
Assistant Producer: Isabelle Neill
Editor: Chris Turner, Isabelle Neill
Music: Main Film: Beyond the Light, Adam Drake (Audio Network)
Trailer: Winter Light, Tiny Music (Premium Beats)
Photographer: Photo of Juliana: WaterAid/Anna Kari, Photo of Delia:
WaterAid/Isabelle Neill
Tags: Europe, wateraid

Nevis Design Consultants: Porter's Gin 'Branding'

Agency: Nevis Design Consultants
Client: Porter's Gin
Date: January 2016
Tags: Europe, porters gin

Memac Ogilvy: ADIRT (Association for the Rights of Immigrants and Refugees in Tunisia) '#Likeanimals'

Agency: Memac Ogilvy
Client: ADIRT (Association for the Rights of Immigrants and Refugees in Tunisia)
Date: January 2016
In response to the unstoppable surge of immigrants' waves and given the scope of this impending humanitarian disaster we've been witnessing for two years, the Tunisian association of immigrants and refugees in collaboration with the agency of communications Memac Ogilvy Label, had the initiative to make this video in order to remind us all of the importance of our shared human values and to reawaken the consciences of the people living on both banks of the Mediterranean.
Art Director: Amin Khelil
Managing Director: Syrine Cherif
Planning Director: Sofiene El Kebir
Copywriter: Mehdi AlMonastiri (No LinkedIn)
Digital Planner: Mustapha Boussabat
PR Account Manager: Nayla Sakkal, Imen Zarrouk, Jihed Jmili
Tags: Europe

Grey London: Volvo 'Life Is In The Details'

Agency: Grey London
Client: Volvo
Date: January 2016
Volvo Car UK and creative agency Grey London have teamed up with one of Sweden’s most respected music conductors to promote the V40 R-Design. In a filmic portrait, which will air on UK TV from January, Marie Rosenmir ponders her preoccupation with detail and its importance to the overall narrative, her sentiments echoing the design philosophy of the V40. Shot by British photographic / filmmaking collective Leila and Damien de Blinkk, it draws parallels with the fine craftsmanship of the V40 and the fine details of a symphony orchestra. In the build up to an opening night performance, the film shows Marie’s final preparations and meticulous consideration to the minute of the performance. Intercut with these observational shots are extreme close up shots of the V40’s numerous design details, such as the stitching on the leather upholstery, the illuminated gear shift, 17" Ixion Alloy Wheels and auto-folding power door mirrors.
Chief Creative Officer: Nils Leonard
Creative Director: Andy Lockley
Art Director: Johan Leandersson
Copywriter: Erik Uvhagen
Strategic Design Director: Wiktor Skoog
Business Director: Cristyn Bevan
Account Director: Tim Rogowski
Account Manager: Alex Nixon
Account Executive: Dominic Kolodziekski
Producer: Amy Cracknell, Mandy Saunders, Elaine Coyle
Director: Leila and Damien de Blinkk
Production Company: Wanda Productions
Producer: Jane Lloyd
DOP: Jakob Ire
Editor: Ben Campbell @ Cut and Run
Colourist: Jean Clement @ MPC
Sound: Jack Sedgewick @ Wave
Composer: Tom Player
CGI/Flame: Jamie Russell @ Gramercy Park Studios
Tags: Europe, volvo

BBH London: Refuge '#GiveThemRefuge'

Agency: BBH London
Client: Refuge
Date: December 2015
Refuge, the country’s national domestic violence charity, launched a campaign this Christmas to raise awareness of the huge numbers of children who are often the forgotten victims of domestic violence. The campaign was created by BBH and supported by Facebook, who gifted all media space. #givethemrefuge launched on Christmas Eve with a powerful short film encouraging viewers to share and donate to support Refuge’s specialist services, which are currently under threat from funding cuts.
Executive Creative Director: Caroline Pay
Creative Director: Harry Osbourne
Creative Director: Sam Sword
Strategist: Samantha Choo
Strategy Director: Sarah Booth, Kirsty Saddler
Business Lead: Carly Herman
Account Manager: Lauren Thacker, Stephanie Elliot
Producer: James Southward
Production Company: Partizan
Director: Sing J Lee
Producer: Ella More O’Ferrell
Production Manager: Emma Stone
DOP: Tim Sidell
Post Production: Electric Theatre Collective
Editor/Editing House: Matt Dollings
Sound: Steve Lane @ Grand Central Studios
Tags: Europe, refuge


Featured by The Drum