Clear Channel renews Sainsbury's ad contract ahead of digital transformation project
Clear Channel has announced a new advertising contract with Sainsbury’s in a deal that will see it upgrade up to 350 of its advertising screens to digital.
Clear Channel renew Sainsubury's ad contract
The partnership renewal will see the out of home media owner continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their cleaning and maintenance.
Sainsbury’s will benefit from Clear Channel’s wider digital transformation project which will upgrade its advertising screens to digital screens underpinned by its smart technology. The project includes the on-going nationwide expansion of their digital 6-sheet product, Adshel Live, as well as the nationwide expansion of Clear Channel’s super-premium digital brand, Storm, and the roll-out of digital billboard ‘Wrap’ in the UK’s biggest 15 cities.
Clear Channel UK’s chief executive, Justin Cochrane, said: “We’re thrilled to have retained Sainsbury’s advertising business and are delighted that Sainsbury’s shares our vision for modernisation.
He added: “Building on past successes we’ve enjoyed, we now have an opportunity to transform Sainsbury’s outdoor advertising estate to a completely digital portfolio, underpinned by Play iQ – offering opportunities and experiences for both brands and Sainsbury’s customers.”