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Idris Elba stars in campaign for Purdey’s

British actor Idris Elbra is the new face of fruity drink brand Purdey’s.

The brand has rolled out an ad featuring the star of HBO’s ‘The Wire’ as he tells viewers about how important he thinks it is to stay motivated even when the going gets tough.

“Life has as many opportunities as you want to accept. But, it is never going to be all plain sailing. You just have to keep going,” he says.

Created by Iris Worldwide, the ad seeks to position Purdey’s as a drink that keeps people energized as they try to reach their goals.

See Purdey’s tweet below announcing the brand’s tie-up with the actor:

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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