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Benefit and Starbucks pair for #bestfriends campaign to offer free coffee and make up

Benefit Cosmetics and Starbucks have joined forces for the month of February to offer consumers free coffee and makeup via its #bestfriends campaign. 

The two brands have launched a partnership for what they have dubbed the 'Month of Love' that will allow consumers to enjoy complimentary makeovers and coffee across the UK. 

From 1 February customers can visit any Benefit Cosmetics boutique and collect a coffee sleeve, which can be redeemed at any Starbucks store for a buy-one-get-one-free hot drink. 

Similarly, visitors to Starbucks can pick up a pink emoji coaster to redeem a free 'makeupper' or makeover at a Benefit boutique. 

Starbucks’ marketing director for the UK, Steve Flanagan, commented on the partnership: “For Starbucks, enhancing customer experience is high priority and we are pleased to be offering an array of promotions both at Benefit stores and at Starbuck stores too. What a way to show our appreciation to our customers with coffee offers and some well-deserved pampering.”   

Pop-up pamper parlours will also appear in selected Starbucks stores in London, Glasgow, Edinburgh, Birmingham and Liverpool, while a pink van outside the Benefit Cosmetics Carnaby Street boutique will give away coffee and cosmetics for free. 

Starbucks is also adding two new limited addition drinks to its menu: Burnt Caramel Latte and Pistachio Rose Mocha. 

Featured by The Drum