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Social video specialist RedPill unveils Jon Williams as strategy director

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By Michael Feeley, Founder and chief exec

January 14, 2016 | 2 min read

Social video agency RedPill has hired Jon Williams to join the board as strategy director.

Williams previously worked with Unruly and Opera Mediaworks.

Williams has worked in social video for eight years, leading projects that have helped define the genre, such as Evian’s ‘RollerBabies’ video, which held the Guinness World Record for ‘most viewed piece of digital advertising’, and the TMobile ‘Life’s for Sharing’ campaign.

Williams was a shareholder at digital ad tech company Unruly, which was acquired by global media conglomerate News Corp in a deal worth $176 million in September 2015. Following seven years at Unruly, he joined Opera Mediaworks as EMEA marketing director.

Williams said: “The opportunity to join RedPill, whose work I’ve respected and recommended for a number of years, at a time when content and relevance is more crucial than ever to brands, was a no-brainer.”

The agency's co-founder and creative director, Liam Corrigan, said: "We've known each other for five years, so it was an easy decision to appoint Jon. The client list, opportunities and momentum at RedPill provide Jon with the perfect canvas to plan more of the exceptional social video campaigns he’s become known for."

Based in Shoreditch, London, RedPill’s clients include Bacardi, Coca-Cola and Starcom.

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