Clear Channel has unveiled plans to transform Britain’s High Street’s by removing redundant telephone boxes and replacing them with digital kiosks with built-in advertising screens.
The move follows the outdoor advertiser’s purchase of Arquiva’s payphone business with a nationwide roll-out commencing from July in central London in high footfall areas.
Each kiosk will be equipped with voice and data capabilities as well as Beacons, Wi-Fi, mobile data services and interactive journey planners.
Clear Channel CEO Justin Cochrane said. “Clear Channel is transforming both our business and UK Out of Home. We are building a next-generation estate based on a detailed understanding of advertisers, consumers, technology and cities. This acquisition is the kind of bold, innovative move that characterises Clear Channel’s approach in 2016.
“Not only will this deal deliver hundreds of world-class sites for advertisers it will provide fantastic services for the public while enhancing the urban environment right at the heart of London and other major cities.”
The advertising platform will utilise Clear Channel’s Adshel Live screens powered by its proprietary Play iQ inventory management system to deliver real time, context sensitive content.