Channel 4’s gaming division unveils All 4 mobile line-up

Channel 4 has embraced gaming with its All 4 Games studio announcing three mobile titles which will launch in the first quarter of 2016.

Fire Fu (pictured), Super Arc Light and Apestorm will debut in the coming months on iOs and Android app stores.

The trio of arcade-style mobile titles will help cement Channel 4’s appeal to millennials and bolster its status as a UK entertainment giant.

All 4 Games commissioner Colin Macdonald, said: “We’re absolutely delighted to be announcing our first batch of published games, as well as the exciting partnerships we’ve built in our first few months of operation.

“We’re proud to be working alongside some of the finest mobile games development teams within the UK and Europe, and can’t wait to give these talented teams the platform that they deserve.”

The initiative will is set to elevate Channel 4’s interactivity and digital credentials with it building upon the six funded games it releases annually in association with its flagship programme brands.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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