How brands revelled in the resurrection of Robot Wars on social media

After 12 years of global robot peace, hit 90's mechanoid conflict show Robot Wars is to return to UK screens with BBC taking the reigns again.

The announcement quickly became the top trending topic on Twitter in the UK on Wednesday. Naturally, brands were looking to get involved in the chatter for free exposure and association to the well-remembered show.

With discourse on Twitter as chaotic and unpredicatable as it is, social media managers are tasked with responding to events in real time in a bid to make their mark on the definitive happenings of the day.

You can decide whether some of these reactions enhance - or water down - the following brands.

Paddy Power

Sony

Fallout

Bosch

Innocent Drinks

MusicMagpie

Royal Carribbean UK

QuidCo

We Buy Any Car

Moonpig

PlusNet

Coral

Google UK

Royal Navy