After 12 years of global robot peace, hit 90's mechanoid conflict show Robot Wars is to return to UK screens with BBC taking the reigns again.
The announcement quickly became the top trending topic on Twitter in the UK on Wednesday. Naturally, brands were looking to get involved in the chatter for free exposure and association to the well-remembered show.
With discourse on Twitter as chaotic and unpredicatable as it is, social media managers are tasked with responding to events in real time in a bid to make their mark on the definitive happenings of the day.
You can decide whether some of these reactions enhance - or water down - the following brands.
Robot Wars returning to TV. All well and good, but STILL nobody has brought back Dale Winton's Supermarket Sweep? pic.twitter.com/6gJvt9Bms0
— Paddy Power (@paddypower) January 13, 2016
— Sony UK (@SonyUK) January 13, 2016
— Fallout (@Fallout) January 13, 2016
Excited about the return of Robot Wars? Make sure your machine is up to scratch with the help of our IXO! https://t.co/HG4F9lID84
— Bosch DIY & Garden (@BoschDIYuk) January 13, 2016
Hoping the Robot Wars reboot will include modern robots. Eg - Siri vs The DLR - Self-service checkout vs that toy pig that flips itself over
— innocent drinks (@innocent) January 13, 2016
THIS. IS. ROBOT WARS pic.twitter.com/WzrIibEEne
— musicMagpie (@musicMagpie) January 13, 2016
Royal Carribbean UK
Did somebody say that Robot Wars is coming back?... pic.twitter.com/PTUMrWrV2M
— Royal Caribbean UK (@MyRoyalUK) January 13, 2016
— Quidco (@quidco) January 13, 2016
We Buy Any Car
— We Buy Any Car (@webuyanycar) January 13, 2016
— Moonpig (@MoonpigUK) January 13, 2016
So who is going to be the first to enter a BB-8 robot in the new series of Robot Wars? pic.twitter.com/VguzlP5WHo
— Plusnet (@Plusnet) January 13, 2016
Be honest, who used to own this Robot Wars game on PS2? Belter. pic.twitter.com/9RkqZRlrjK
— Coral (@Coral) January 13, 2016
— Google UK (@GoogleUK) January 13, 2016
— Royal Navy (@RoyalNavy) January 13, 2016