How brands revelled in the resurrection of Robot Wars on social media

After 12 years of global robot peace, hit 90's mechanoid conflict show Robot Wars is to return to UK screens with BBC taking the reigns again.

The announcement quickly became the top trending topic on Twitter in the UK on Wednesday. Naturally, brands were looking to get involved in the chatter for free exposure and association to the well-remembered show.

With discourse on Twitter as chaotic and unpredicatable as it is, social media managers are tasked with responding to events in real time in a bid to make their mark on the definitive happenings of the day.

You can decide whether some of these reactions enhance - or water down - the following brands.

Paddy Power




Innocent Drinks


Royal Carribbean UK


We Buy Any Car




Google UK

Royal Navy

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John